Philip Morris (Pakistan) Limited, represented by its Managing Director, Mr. Ali Takesh

Philip Morris International (PMI) is a leading international tobacco company actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. PMI’s current product portfolio primarily consists of cigarettes and smoke-free products.

Philip Morris Pakistan Limited (“PMPKL”) is an affiliate of PMI. PMPKL’s principal activity is the manufacturing and sale of cigarettes, smoke-free products, and tobacco export. PMPKL has one green leaf threshing plant in Mardan and one manufacturing factory in Sahiwal. PMPKL entered the multi-category business in 2022 by introducing tobacco-free nicotine pouches brand SHIRO, which was subsequently morphed into ZYN. In 2023, PMPKL launched the heat-not-burn technology device (IQOS) and heat-not-burn consumables TEREA. PMPKL remains dedicated to serving its stakeholders and society, with a steadfast commitment to fostering a more sustainable future that benefits both the community and the environment.

Represented by Mr. Ali Takesh, who was appointed as the Managing Director for Pakistan and Afghanistan effective August 2024. Ali Takesh brings extensive experience from his last role as managing director for PMI Saudi Arabia and Kuwait at, based in Dubai, UAE. Ali Takesh’s tenure at PMI also includes other roles such as Managing Director of Egypt and Vice President of Operations for the EEMA Region, where he was instrumental in executing growth strategies and managing complex regulatory environments. With a strong background in driving commercial strategies and managing significant market transitions, Ali is spearheading PMPKL into its next phase of growth. His strategic insights and operational expertise have been invaluable as he continues to navigate the challenges and opportunities ahead.