Meet the SBC Member

Nestlé Pakistan, represented by Mr. Jason Avanceña, Chief Executive Officer & Managing Director

Nestlé Pakistan is a leading food and beverage company in Pakistan and a subsidiary of the Swiss multinational Nestlé S.A. Established in Pakistan in 1988, the company has grown to become one of the country’s largest and most trusted brands in food & nutrition.

Nestlé Pakistan offers a wide range of products, including dairy, beverages, infant nutrition, bottled water, and culinary items, with well-known brands such as NESTLÉ MILKPAK, NESTLÉ PURE LIFE, and NESCAFÉ. With a strong focus on quality, sustainability, and community development, Nestlé Pakistan contributes to economic growth while promoting responsible business practices and improving the quality of life for its consumers.

Represented by its CEO & MD, Jason Avanceña brings over 26 years of international experience across Nestlé markets in the Philippines, Indonesia, Sri Lanka, Pakistan, Afghanistan, and Switzerland. He joined Nestlé in 1995 and has held key leadership roles, including Business Executive Officer for Nutrition and Dairy in Pakistan and Afghanistan, and Managing Director for Nestlé Sri Lanka.

He holds a Bachelor’s in Applied Economics from De La Salle University, an MBA from Fordham University, and has completed executive education at London Business School. As CEO of Nestlé Pakistan since 2023, he has led initiatives in renewable energy, water access, plastic waste management, and export growth. The company now exports to 26 countries and received the OICCI Pakistan Climate Champion Award for two consecutive years 2025 and 2026.

He currently serves as Senior Vice President of OICCI. Outside of work, he enjoys travelling, exploring new cultures, and spending time with his wife and two children.

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